LAMROW LETTER #7
Sup,
What if you already had a story that could change the world?
Not just inspire a few people.
Not just get a couple of likes.
I mean, really change things.
The truth is that most people have an insane amount of untapped potential inside them.
They have stories, perspectives, and lessons that, if shared, could create a massive ripple effect.
But they don't share them.
They hesitate.
They overthink.
They assume nobody would care.
I get it.
Because I used to be the same way.
But everything changed when I decided to stop staying silent and started creating online.
The Backstory: A Creator Who Never Created
From a young, ripe age, the idea of sharing my thoughts and creativity with the world excited me.
I always dreamed of putting myself out there by creating YouTube videos.
It felt like I was on this world to create, share, and connect with people through content.
But I silenced that voice for way too long.
Undermining my potential.
I was that middle schooler filming prank videos on film cameras with no consistency.
I grew up in a family that always had camcorders and digital cameras around.
Digital media was part of my DNA.
This created a fascination for the internet.
Fascinated, you could, at any point, just upload something that meant something to you and share it with random people online who could see it instantly.
Where it could mean something to them too!
Yet, for years, I never took it seriously.
I dabbled.
I made excuses.
Here's my graveyard of failed attempts:
- Failed Minecraft Video Series
- Failed Call of Duty Video Series
- Failed Prank & Humor Videos
- Failed YouTube Poop Video Complications
- Failed Vlogging & Lifestyle Content
- Failed Fitness & Workout Accounts
Meanwhile, throughout high school, I'd watched my friends earn AdSense money from YouTube, knowing they put the minimum effort into the videos they created.
And this was in 2015!
If you posted on YouTube in 2015, you were straight-up a weirdo.
~so it seemed.
The Internet was still taboo.
And I was not a stranger to the emerging online posting opportunities from 2013-2019.
And yet, from 2013 to 2019, I did nothing with it.
Then 2020 hit.
Suddenly, the internet shifted.
TikTok exploded.
Podcasts became mainstream.
Elon Musk bought Twitter.
Creating content was no longer weird or cringy—it was the norm.
Looking back, I let social pressure and my environment stop me.
I never had the systems or strategy to make content sustainable.
I thought, “Maybe I’m just not meant for this.
Or, "Maybe I suck at it.”
Spoiler: I didn’t suck.
I just lacked a framework.
The Turning Point: Discovering the Creator Economy
I soon stumbled across Dan Koe.
And he said something that flipped my perspective:
You don’t need to dance on TikTok or film cringey YouTube videos.
You just need to write online.
For the first time, I realized I was overthinking creating content.
It wasn't about constantly entertaining people—it was about communication.
I didn’t have to be funny, loud, or hyper-edited.
I didn’t have to make viral videos.
I didn’t even need a fancy setup.
I just needed to write.
• Share key ideas.
• Talk about my interests.
• Solve problems.
• Build a personal brand from my thoughts.
This was the unlock.
So, I studied:
✔️ Writing structures
✔️ Copywriting principles
✔️ Content frameworks
✔️ How to get people actually to care about your words
And the more I wrote, the more I fell in love with the process.
Writing became my foundation.
It’s what put me on the trajectory of building a brand, helping others, and unlocking new opportunities.
The Present: Writing as My Weapon
Today, my goal is simple: Get really, really good at this.
• I try to write daily posts on X.
• I publish a weekly newsletter.
• I turn my newsletter into a YouTube series.
• I study marketing, psychology, and copywriting like my life depends on it.
Because I know where this leads.
Writing is leverage.
It helps you:
💡 Share your knowledge
📢 Build your authority
💰 Create new income streams
📈 Unlock career-changing opportunities
And soon, I’ll package everything I’ve learned into:
✅ Guides
✅ Courses
✅ A book
All from one skill:
Writing online.
Unlocking Your Own Potential
Here’s the thing: Writing online isn’t just “typing whatever you feel like.”
It’s about using proven strategies to communicate ideas in a way that makes people pay attention.
If you love fiction or academic writing, I’m not your guy.
But if you want to:
✅ Grow a personal brand
✅ Attract opportunities through your words
✅ Build an audience & business from your ideas
Then, this is the game you need to play.
Taking the Leap
You don't need to:
❌ Treat this like a second job
❌ Spend hours brainstorming content ideas
❌ Force yourself to do things that feel unnatural
But you do need to be consistent.
One year of writing online can change your entire life.
I know because it changed mine.
And in a world where AI is about to dominate everything, having a personal brand built on your own words will be priceless.
You'll wish you had started this sooner.
The future is for those who write online.
So, what are you waiting for?
Join the Movement
I know what it’s like to feel stuck.
To have all these ideas but no clue how to share them.
To want to create, but struggle to be consistent.
To put something out there—only for it to get ignored.
It took me over 10 years to get to a point where I write online, post content, and publish consistently without thinking twice.
If you start now, it won’t take you nearly that long.
You have:
🚀 A valuable message to share
💰 Potentially 6 figures locked inside your mind
📖 An audience that’s waiting to hear from you
Go out there and write.
Make it messy.
Make it imperfect.
But just start.
The rest will sort itself out.
Final Thoughts: What Do You Think?
I’m testing a new writing format inspired by Dan Henry’s Money Tales.
It’s shorter, punchier, and more engaging than my previous newsletters.
Did you like it?
Hate it?
Want to see more of this style?
Respond directly to this email; I read and respond to everyone!
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With love,
LAMROW
