LAMROW LETTER #1

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Sup Peeps...

Yup, 63 pages of what I thought was my best work was an utter flop.

A nudge in the right direction?

Not quite...

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As I went all into the Digital Product Space, I learned that I needed to build an email list!

What's the best way to get email list subscribers?

Building a LEAD MAGNET!

I thought if I had just compiled my business model into a 'book' just explaining the what, they would have wanted to buy the how through other products (implementation).

So I spent 2 weeks, and after conversing with Chatgpt, exhausting its limited daily allowance on the free plan, I came up with what I coined as my lead magnet book!

Yes!

I thought!

I'm finally an A-U-T-H-O-R.

I created the landing page, designed the cover, and published the book, ready for the world to see my best work.

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10 LAWS OF PRODUCTIVITY

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A day went by, no downloads.....

2 Days, nothing....

a Week... nothing.

a Month (NOTHING!) D:

Present Day... STILL NOTHING.

I put all this work into this book for no one to see or download it, and it got no attention.

I had to send it to people when I was trying to have that be the device I use to get leads on my email list, and the only person I got was my alternative email to test if it worked!

The reason why no one cared?

I wrote what I thought people needed instead of listening to what they wanted.

I realized that I didn't write a book; I wrote an internal document for my business that helps me structure future offers. This wasn't the valuable piece of info I thought I was creating.

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So I learned that;

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Success comes when you focus on serving your audience rather than yourself.

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Writing this book was more for my ego and satisfaction to have a lead magnet that was only there to help me.

Before you invest time, effort, and energy into creating something, please make sure you know its purpose, why you are doing it, and how it will help someone.

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If you'd like to learn more about doing this, please stay tuned for future emails as I dive deeper into these topics and learn from my mistakes to save you weeks of misaligned actions.

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Subscribe below!

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Till next time,

Lamrow~