LAMROW LETTER #3

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Sup Peeps,

For years, I saw myself as someone who just gets by.

I grew up in a small town surrounded by people who were content with living a “good” life.

I felt out of place.

The idea of settling for mediocrity never sat well with me.

I always felt there was more out there, something bigger, something better.

But my environment?

It felt like a container, filled with low ambition, average goals, and a shared mindset of “this is as good as it gets.”

As my youthful, ambitious self, I hated limitations—especially financial ones.

Yet I was always on the wrong side of money for most of my life.

For years, I hustled, saved, and worked hard, but no matter what I did, I couldn’t seem to break free.

I was stuck in a never-ending cycle of just surviving.

Looking back now, I realize the problem wasn’t my effort but my identity.

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How College Broke My Money Mindset

When I graduated college with a mountain of debt, I unknowingly linked much pain to money.

The overwhelming pressure made me resent the very idea of earning.

College made me hate money.

Post-college made me hate it even more.

I believed: “This debt happened to me, and now I’m stuck.”

I told myself things like:

• Working a job is painful because it’s just about making ends meet.

• Making money is always stressful and hard.

• I’m not the kind of person who builds wealth.

• Working a job is the only way to make money.

My identity was deeply tied to scarcity.

I saw money as something hard to earn, stressful to manage, and nearly impossible to grow.

And those beliefs?

They shaped every single decision I made.

I avoided risks.

I missed opportunities.

I kept myself small because I had linked so much pain to making money.

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The Shift That Changed Everything

The moment my life started to change was the moment I heard this quote:

It hit me like a truck.

At first, it went over my head, but as I sat with my thoughts, I realized that somewhere, somehow, in some way, I was never going to achieve the financial status of how I had financially identified myself.

I had been chasing financial goals with the wrong identity.

I didn’t see myself as someone who could actually achieve them.

My mindset was keeping me broke.

Then I asked myself:

• What pain am I linking to making money?

• What pleasure could I link to it instead?

Here’s the quick truth about human behavior: we run toward pleasure and away from pain.

If making money felt painful to me, it was no wonder I couldn’t break through.

So I decided to rewrite my financial identity.

I started seeing myself as someone who earns money with ease, alignment, and purpose.

I linked pleasure to earning—thinking of all the freedom, joy, and impact it could create in my life.

I stopped seeing myself as someone struggling to survive.

Instead, I started acting like someone who creates opportunities, builds systems, and attracts abundance.

The shift was subtle but powerful.

When my financial identity aligned with success, the actions I needed to take felt natural.

Opportunities that once seemed invisible became crystal clear.

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The Financial Identity Shift

Your financial reality will never outgrow your financial identity.

If you see yourself as someone who struggles, you’ll struggle.

But when you start seeing yourself as someone who builds wealth, creates opportunities, and deserves success, your actions and decisions will naturally follow.

It’s critical to see yourself as someone who can hit your financial goals.

If I had continued to link pain to making money or believed I didn’t deserve more than I already had, I’d still be stuck.

The truth is that money is subjective—it’s about what you believe is achievable.

Set a meaningful money target for you, then align your financial identity with that vision.

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What You Can Do

Ask yourself these two powerful questions:

1. What pain am I linking to making money?

2. What pleasure could I link to earning more money?

These questions changed everything for me, and I know they can for you, too.

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Be Honest

What is your financial Identity?

Do you see yourself as someone who builds wealth and creates opportunities?

Or are you still stuck in an identity that keeps you small?

Whatever financial limit you are stuck at, begin to think of the pain you are consciously or subconsciously linking towards breaking through to getting to the next level...

AND SMASH IT!

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I hope this was insightful for you.

Sometimes, the shift we need isn’t external—it’s internal.

Rewrite your financial identity, and the rest will follow.

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Till next time,

Lamrow~