LAMROW LETTER #6

---

​

Sup,

​

Have you ever wanted to share your ideas with the world but felt overwhelmed by the thought of presenting yourself online?

Or perhaps you're unsure of your role in drawing people's attention?

Let's break it down:

In today's digital arena, there are three types of people trying to get your attention:

1. The Fame Chasers: Those who grow an audience for fame, attention, clout, and status.
2. The Traffic Builders: Those who grow an audience for traffic to grow their business.
3. The Bystanders: Those who do nothing.

The real challenge isn't just getting noticed...

The real challenge is balancing genuine self-expression with the pressure to perform for digital attention.

It can become exhausting when you're worried about judgment, perfecting everything, and simply trying to help others.

I'm in the trenches myself.

Still struggling to find my voice and get people to listen to the message I feel called to deliver.

And here's the truth:

Chasing clout or remaining silent won't bring you the sustainable, scalable attention that matters in today's digital world.

You truly want to reach more people while staying true to who you are.

Showcasing your unique personality and talent.

~without people clicking off or ignoring you.

So, why does it feel like nobody's listening?

​

My Journey

I'm excited to share my journey, from the perspective of having an audience of fewer than five people to building a massive online presence that resonates deeply with my true self.

Shout out to you if you're an early bird reading this!

I believe that my perspective now—before the numbers grow—will be super valuable to anyone in the future who is just starting out.

This is also one of the main reasons I decided to write letters on topics like these.

To look back on and capture my mindset before I achieve my goals.

I want to demonstrate that it's possible to balance authentic self-expression with effective performance:

Also, proving that you can create any type of content that attracts attention and truly connects with your audience.

I aim to share my journey of overcoming inner struggles and building an online presence to attract my first true 1,000 fans...

All while strategically infusing my personality into every piece of content.

And no matter where you are in your journey, you can easily do this too!

Let's dive in...

​

The Dream: An Engaged, Authentic Audience

Imagine having an audience where everything clicks:

• Engaged Listeners: People who are genuinely interested in your ideas and eagerly anticipate your next piece of content.

• Deep Connections: An audience that listens and interacts, values your unique perspective and resonates with your authenticity.

That's the secret:

Building an attractive, magnetic personality that draws in the people who need your message the most.

Some do this with deliberate strategy, while others might unknowingly tap into this power.

The key is to leverage your truest self.

​

Why Build an Audience?

Whether your goal is to connect with like-minded individuals or expand your reach, building a long-term, sustainable audience involves three key components:

1. Share Valuable Content:

• Deliver insights and information that offer more value than what people expect.
• Establish a reliable posting schedule to engage with your audience consistently.
• Communicate regularly, don't stay silent for long and break the connections you’ve built.
• Implement a system to ensure your content remains fresh and continuously valuable.

2. Build a Supportive Community:

• Create an environment where like-minded individuals uplift one another.
• Deplatform people who resonate with your content to connect with them deeper offline.
• Collaborate with other creators to share successes and exchange ideas.
• Cultivate a brand that resonates and amplifies your message.

3. Establish Your Platform:

• Showcase your ideas in a way that’s uniquely and unmistakably you.
• Choose the platform that aligns with your strengths—whether writing, video, long-form, or short-form content.
• Master one platform before expanding to others.
• Leverage your natural talents: if you’re a skilled writer, start with text-based platforms; if you shine on camera, focus on video content.

Each element has its own challenges, but remember to stay connected to your “why.”

Understand the deep reason behind your desire to build an audience, and let that purpose guide every step of your journey.

​

From Digital Recluse to Authentic Creator

I spent years hiding online.

Scared to speak up.

Scared to show my face.

Scared to share my truth.

I know how daunting this can feel.

But it doesn't have to be this way.

You don't need to leap into the spotlight immediately.

In fact, you can begin by working on yourself quietly in the background—just as I did—until you feel ready to step forward.

The important part is not to let fear paralyze you.

Instead of making excuses to avoid building an audience, just start small.

Create a “dummy” account if you need to, and start producing content—even if it’s just a rehearsal.

This way, when you’re ready to engage fully, you’ll already know how to play the game.

This will pay dividends in your future.

And if there's one action step in this newsletter, this is it:

➜MAKE MORE MASSIVELY IMPERFECT CONTENT.

I’ve done a lot of inner work to reach the point where I’m motivated to make an impact, imperfections and all.

Today, I’m committed to this path for the long haul.

I no longer second-guess whether my content is “good enough.”

Quite frankly, I don’t care.

I’m still new to this journey, and honestly, early on, people aren’t paying much attention anyway.

The barrier to entry has never been lower.

This is the perfect time to get in plenty of practice.

And if people resonate with your content—fantastic!

If not, they weren’t meant to be part of your audience in the first place.

Remember:

Having 1,000 followers means nothing if they don’t relate to you, understand you, or find genuine value in your words.

What truly matters is the depth of your connection with your audience.

Your community can become a powerful catalyst for both personal and professional growth, and their feedback might even change the trajectory of your life.

So don’t underestimate yourself or undersell your potential when it comes to making content.

Even if you don’t feel completely ready right now, know that your people are out there waiting for you.

Embrace those imperfections.

​

How Do I Present Myself?

One of the toughest parts of this journey:

How do I present myself to the world?

Putting yourself out there means risking judgment from friends, family, and strangers 24/7.

Crafting an online persona isn't about curating existing content or just blabbing.

This is about translating your inner self into an authentic and compelling message.

I’ve spent countless hours wondering:

• Am I making any sense?

• Is my content a true reflection of who I am?

• Why do I sometimes struggle to connect with people?

• What is the message I’m really trying to share?

I’ve stared at a blank screen, thinking that my online persona wouldn't capture my true essence.

I never wanted to come off as "fake" or "preachy".

The last thing I want to do is be disingenuous or pretentious about topics I am not qualified to speak on.

Or position myself as some self-proclaimed guru talking down to people about life advice like I was the guy who had it all figured out.

So, instead, I look to myself as a Guide...

Reporting what I am learning about and sharing what I learn...

Sparking conversations...

and just being real asf...even when it’s messy.

You don’t have to have it all figured out from the start.

Just pick one topic you’re passionate about...

Or something you like thinking about...

ANYTHING YOU CAN'T SHUT UP ABOUT.

That can help someone who’s just a step or two behind you...

...and start sharing.

That’s exactly what I’m doing with this newsletter.

Even if it's just perspective.

Perspective = Value.

I don't have an audience of 1,000,000 followers..... yet.

And that's sure as hell not an excuse to avoid writing a newsletter on my perspective on growing an audience.

My perspective right now on this topic is priceless.

My perspective on this topic will only grow from this newsletter and this serves as a timepiece to how I thought of it just starting out.

I’m diving into topics like social media and content creation because they fascinate me, and even if I don’t have all the answers...

My unique perspective and storytelling are what make this journey engaging.

In the end, some people will resonate with my message, and some won’t.

and that’s perfectly fine.

Attracting those who want to follow along, in turn, becoming a part of my ever-evolving audience.

Remember, vulnerability is your superpower.

Opening up might invite criticism but also create deep, genuine connections.

As there's a saying that goes:

​

Authenticity vs. Performance

One of the greatest challenges in the digital age is balancing genuine self-expression with the relentless pressure to perform for external validation.

On one hand, you crave the freedom to be raw, unfiltered, and utterly authentic.

Conversely, you feel pressure to craft every word to attract likes and shares.

When you put yourself out there, you invite both praise and criticism—exposing you to inevitable judgment.

This tension creates a paradox:

The very act of sharing your truth can blur the line between your authentic identity and a curated persona shaped by external expectations.

It’s a battle between being your true self and performing in a way that pleases the masses.

All too often, people succumb to this pressure by mimicking trends, copying famous creators, or defaulting to a safe, generic approach.

But that isn’t the way to stand out.

For me, the answer is simple:

Do what feels natural.

Embrace being raw and unfiltered.

I’ve discovered that the more vulnerable, relatable, and authentic I am, the more my audience connects with me.

This isn’t about trying to become the next big guru; it's about sharing my unique perspective and putting my ideas out there.

This is how I'm approaching all of my content creation.

Just be yourself (as generic as this advice is) and talk about what you are interested in and curious about.

There's not a whole lot of that going around in 2025, so you will totally stand out, and this may be your ticket to attracting people much quicker than you think.

Another Big Thing to Note...

In today's digital world, every post, tweet, or video can serve as a double-edged sword.

They allow you to share your deepest truths while exposing you to your audience's unspoken demands, criticism, and hate.

Remember to stay true to yourself and don't let likes, comments, or negativity get in the way of who you actually ARE offline.

Also, don't allow external validation to dictate your every move.

Use feedback as fuel for growth, but never let it compromise your core identity.

The battle will be ongoing but will forever be within your control.

Don't forget who you are.

Be that, always.

​

Transform Your Online Presence

Now, imagine every piece of content you create resonates deeply with your true self and attracts the right kind of attention.

Embracing authenticity and vulnerability unlocks powerful benefits:

• Enhanced Connection: Authenticity builds trust. Your audience isn't just scrolling—they're connecting with the real you.

• Sustainable Growth: You establish a foundation for lasting success rather than chasing trends.

• Creative Freedom: When you stop trying to fit in, you unleash the creative energy needed to innovate.

• Resilience Against Criticism: Accepting that not everyone will agree with you makes you stronger and more confident.

I learned this firsthand when I stopped worrying about judgment.

By being unapologetically myself, I attracted people who recognized my true talents and values.

Trust me:

When you step into your authentic self, you naturally attract those who matter.

Applying these insights will help you attract quality traffic and build a thriving online presence that stands the test of time.

Ultimately, the goal is to strike that delicate balance:

Honor your true self while engaging meaningfully with your audience.

Your authenticity is your greatest asset—differentiating you in a crowded digital space and creating a lasting impact.

Embrace the journey, stay true to who you are, and watch as your unique voice transforms your online presence.

​

The Big Benefit: Transform Your Online Presence

Now,

Imagine every piece of content you create resonates with your true self and draws the right attention.

Embracing authenticity and vulnerability unlocks powerful benefits:

• Enhanced Connection: Authenticity builds trust. Your audience isn't just scrolling—they're connecting with the real you.
• Sustainable Growth: Instead of chasing short-lived trends, you lay the foundation for lasting, meaningful growth.
• Creative Freedom: When you stop trying to fit in, you free up creative energy to explore and innovate.
• Resilience Against Criticism: Accepting that not everyone will agree with you makes you stronger and more confident.

I learned this firsthand when I stopped worrying about judgment—even among top business owners.

By being unapologetically myself, I attracted people who saw my true talents and values.

Trust me:

When you step into your authentic self, you naturally attract those who matter.

​

Ready to Build Your Audience?

Start by writing for yourself—write as if you're addressing an audience of one.

In the beginning, no one might be listening, but as you consistently share your truth, your audience and the depth of your connections will grow.

If you're ready to take that first step toward building a genuine, engaged online presence, join me on this journey.

Let's navigate the challenges together, learn from each other, and create something truly impactful.

Keep following along and share this special letter with a friend trying to grow an audience or someone who needs to grow an audience.

& Subscribe to the next weekly newsletter if you haven't subscribed already!!

​

Until next time,

​

LAMROW